5 Tips to Kickstart Your Business in the New Year
Whether your business is brand new or you’ve been at it for a while, the end of the year and the beginning of the new year is a great time to reflect on how far you’ve come while planning for what’s coming next.
One way I do this is by choosing a word to guide me throughout the course of the year. It’s a word that I carry with me for the entire year, it drives me, and becomes the theme for everything that I do. So, if what I do isn’t directly serving that word and that purpose, then I consider it low-priority and it can wait.
November and December are busy months, but giving yourself the time and the space to reflect on the recent past helps to set you up for a strong, fresh start in January. Now is the time to focus on your intentions, goals, and map out an annual master plan.
Dig a Little Deeper
Choosing a guiding word is one way to kick off your new year, but let’s see if we can dig a little deeper!
Here are my 5 tips to kickstart your business in the new year:
- Set 3-month goals. Setting short-term goals increases the rate of success… meaning you’ll actually accomplish those goals! This has definitely been the case for me. Every long-term goal I’ve set gets lost in a pile of things to do. By setting short-term; therefore, achievable goals, there’s so much less overwhelming, and projects are completed and conquered!
- Work on those goals in small chunks. After you’ve set your short-term goal, break it down into small, bite-sized pieces. For example, I set out to take and pass a certification exam this year. Every morning, I committed myself to 20 minutes of studying. In a few weeks, I completed the materials and was ready for that test! Had I done what I did in the past… studied whenever I had the time, it would have taken me much longer to get around to exam day.
- Connect with others. Don’t be afraid to reach out to people to tell them that they’re doing a great job or that you’re a fan of their work. This is so appreciated and lifelong friendships and business relationships can form as a result. You never know exactly what will come from one simple exchange, so go ahead and reach out!
- Look to other industries for innovation. If you’re a business with a niche (ie, Graphic Designer for websites targeting auto enthusiasts), are you only looking to others doing the same thing for advice on marketing, pricing, and branding? Although I’m in accounting, I'm constantly peeking into different industries for innovative ideas. Don’t be afraid to look outside the walls of your comfort zone. Check out what others are doing and see if any of it can apply to your business—even if you have to tweak it a little or a lot. Get inspired! This is where innovation in your own business starts and blossoms.
- What’s your word? As I touched on above, every year I choose a word. Since starting my business, a couple of my words have been: Growth and Focus. I encourage you to choose your word, keep it somewhere you’ll see it every day, and let it guide you into and throughout the next year.
Now, I’m not a big fan of New Year’s resolutions, but I do love the idea of a fresh start in whatever you’re doing and as one year folds into another.
What a great opportunity to start brand new in whichever way we choose!
Here’s your challenge!
Today and together, we commit to years that don’t look like one giant, non-stop, stressed out hustle. Instead, we’re fully committing to short-term goals, staying focused on our priorities, fostering connections, and growth. Are you with me?
Let’s start off this new year strong... together! Share these tips with others that need to kickstart their businesses now!